Our Service

Social360 offers a range of clear-cut, practical services for corporate communications professionals looking to monitor the social web. We provide simple to understand, concise reports designed to highlight only what is important. This social media intelligence allows corporate communications and PR teams to optimise their strategy and approach to all stakeholders.

Monitoring

For corporate reputation management, crisis and issues management, investor relations, public affairs teams and insight into consumer perceptions.

Social360's monitoring provides real insight that goes far beyond a pure technology approach. Our communications professionals analyse our proprietary search technology results, ensuring that you only receive insightful reports which deliver real benefits. We offer:

Daily

  • Delivered in an easy to read format at a time of your choosing every single day
  • Provides only relevant social media information in a concise summary
  • Includes information on source ranking, sentiment, summaries and links to relevant content, all prioritised and contextualised by a communications professional
  • Used to track issues and crises, monitor for opportunities, provide insight into online conversations and competitors, and identify and track news and persistent themes.

Biweekly/Weekly

  • Concise bi-weekly/weekly update
  • For companies with lower volumes of mentions
  • Provides insight into trends, monitors persistent issues, spots opportunities and tracks the success of social media campaigns
  • Includes quantative data

Monthly

  • For companies with less immediately pressing issues and lower volumes of mentions
  • Provides monthly detailed insight into social media conversations including sentiment analysis
  • Bespoke analysis, comprising both quantitative and qualitative data

Crisis Monitoring

  • Tailored to companies in crisis situations
  • Used to:
    • Identify protest activity and pressure groups
    • Track brand defacement
    • Gauge consumer response
    • Highlight illegal activity and contentious content
    • Identify false/leaked information
  • Bespoke monitoring tailored to specific needs, including weekend cover

Audits

Support communications strategy and reputation management

Social Media Audits

Social media audits are designed for companies looking to evaluate their own or their competitor's presence on social media, and define the online conversations taking place within your sector. This helps establish what people are saying about you and /or your competitors and on what scale.

In-depth audits of existing company/competitor presence and conversations on social media include:

  • All owned and third party social media presences relevant to your brand and your competitor's brands
  • Conversations broken down by qualitative and quantitative criteria
    • Subjects covered
    • Tone / sentiment
    • Geographical distribution of mentions
    • Rank / importance
  • Competitor tracking and analysis
  • Influencer identification and insight
  • Up to date ranking of your most influential sources / platforms
  • Analysis of social media impact on traditional media

Monthly/Quarterly Audits

  • Monthly/quarterly audits offer ongoing insight into how your company is perceived online and how conversations are changing over time
  • Social360 audits include qualitative and quantitative data, identify key platforms, competitor tracking, and profile the social media presence of key influencers and commentators.

 

Contact us to discuss your requirements.